About Us
Learn about our team, ethos and philosophy.
Our Story
Recognize Media™ was founded in Toronto by Steve Cao; a creative with a background in entrepreneurship and digital marketing. While many of his peers dabbled in various different forms of filmmaking and photography, Steve has developed an exclusive focus on corporate videography for businesses in Toronto, and video marketing. Refining his skills and knowledge to be able to best help local businesses solve problems using video.
We’ve chosen to keep the team small and nimble. This allows us to pivot to market demands quickly and easily. Each project is unique and has different requirements for fulfillment. As such, we bring on industry-leading directors, cinematographers, producers, sound engineers, and video editors to bring each project to life.
This flexibility allows us to approach each project uniquely and hire the best talent for the job without any unnecessary overhead. As a result, we can deliver better videos, quickly and at a fraction of the cost of Toronto video production companies.
Our Values
📈 Growth: We deeply value growth in every area of what we do, and believe that life is a journey of learning. We are here to expand and to help others expand.
🖼 Creativity: To be creative and innovative is multi-disciplinary, through all mediums.
“To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.” ~ Osho
👥 Collaboration: We value teamwork and believe in creating things that are greater than the sum of its parts. The joy of what we do is working closely with other businesses to bring ideas to life.
💎 Quality: We maintain high standards in every project and video that we produce. Excellence is way of life and we believe that greatness is a gift that you can give yourself.
Our Clients
We work with business owners who are eager for growth. These are business owners who dream of building their businesses to be better, and stronger and serve more people.
At our company, we believe that any business can benefit from more efficient marketing. We work with businesses that share this belief and are ready to take action toward improving the communication of their brand. We typically work with business owners, internal marketing teams, or external agencies that handle the marketing/communications for the brand.
Some of the industries we work with include:
Dentists, doctors, orthodontists, and paediatricians
Consultants, coaches, public speakers, and independent contractors
Construction, production, and contracting companies
Real estate and brokerages
SaaS, app, tech, and software companies
Local community hubs, such as coffee and gelato shops
E-commerce brands
Video Marketing Tips
Tips and strategies for business owners to sell more, save time, and scale through video:
BEAUTIFUL VISUALS. POWERFUL STORY.
We’re not your typical Toronto video production company.
For starters, we don't offer a million different types of videos. Our motto is "Less, but better", and our focus is on building high-performance videos that can elevate your brand & business. This allows us to specialize, streamline and execute your video campaigns without the overhead.