INWARD CLOTHING is a female-owned sustainable and handmade clothing line based in Toronto.

With a new collection out, they wanted a campaign video to unveil the new pieces inside the collection for social media and their website.

Our team had the pleasure of collaborating with Inward to create a campaign video that both artistically presents their clothing as well as tell a story that is all aligned with their branding. The campaign titled, “Observance of Time” featured handmade lace dresses and accessories, and we created a video that was fitting of its title. To showcase the constant state of movement against the passage of time and the pressure that comes from racing against some perceived clock.